Social value first, sustainable business

We align with the UK Social Value Act and the UN Sustainable Development Goals (SDGs).

We support employers, educators, and partners to achieve their social value and Environmental, Social and Governance (ESG) goals.

We also create real opportunities for women and underrepresented groups in trades.

Our Purpose

Empower women and underrepresented people in construction to improve the industry for everyone.

Our Values

1. Equity and Inclusion: challenging bias and opening doors for women in trades.

2. Community First: building with tradeswomen, not just for them.

3. Economic Empowerment: supporting women in growing strong, sustainable careers.

4. Safe Digital Ecosystems: verified users, trusted spaces, and clear policies.

5. Low Impact: digital delivery and local hiring to reduce our footprint.

SDG Alignment

Our work supports:

• SDG 4 Quality Education

• SDG 5 Gender Equality

• SDG 8 Decent Work and Economic Growth

• SDG 9 Industry, Innovation and Infrastructure

• SDG 10 Reduced Inequalities

What We Commit

We put our People, Profit, Product, Passion, and Partners to work for positive change.

• People - tradeswomen, students, and industry collaborators co-design every step.

• Profit - reinvested into training, services, and peer-led growth.

• Product - digital tools for learning, mentorship, and business support.

• Passion - advocacy, events, and storytelling that challenge norms.

• Partners - colleges, employers, and grassroots organisations building change together.

Our Activities

Environment

• Digital platform with a low carbon footprint.

• Promote local hiring and explore green skills training.

Social

• Safe, verified online community.

• Skills, mentoring, and business training.

• Champion women’s visibility and leadership.

Governance

• Co-designed with users, not for them.

• Clear, transparent policies for inclusion and safety.

• Working toward B Corp certification to meet the highest social and environmental standards.

How We Measure Impact

Environment: Low-impact hosting, local hiring, and sustainability modules

Social: Number of women engaged, mentoring sessions, skill gains, and career outcomes

Governance: Inclusive policies, co-created features, and diverse advisory representation

Why It Matters for You

Whether you’re an employer, educator, tradeswoman, or supporter:

• You can meet social value and ESG goals through genuine inclusion and skills growth.

• You can access or develop diverse talent that keeps the industry moving.

• You can help shape a fairer, stronger future for everyone in construction.

Our ESG strategy isn’t just a promise; it’s built into everything we do.